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Post# A331671

Senior Brand Manager (Shanghai)

Posted On: Wednesday, 03 January, 2018
Updated On: Wednesday, 03 January, 2018
Reply to: (Use contact form below)
 

KEY RESPONSIBILITIES:
1.Promote the brand and raise its awareness, helping to increase the sale of company’s production; Control, maintain and update the brand image globally;
2.Identify and determine strong communication strategies and plan based on market and consumer insights, including market trend, customer profile ,key messages, etc.;
3. Work with media agency to recommend marketing management on media policies development for maximum effectiveness;
4. Manage and maintain media budgets along with implement authorized plans;
5. Craft and implement a comprehensive and innovative digital marketing strategy across all digital touch points such as web, mobile, search, social, data management, etc.;
6. Build capability to accelerate skills and capabilities of digital/social team in rich and dynamically changing world of communication;
7. Liaise and organize proper communications and information exchange systems with: Product Development, Sales, satellites offices;
8. Collaborate and ensure deliverables from Creative Directors;
9. Manage the yearly calendar of marketing activities (design fairs, trade shows, dealer’s openings, etc.);
10. Develop collaborations with other brands;
11. Strategize, develop and manage the development of new collaterals and other content (website, video, print, digital, copywriting, etc);
12. Develop new ideas for achieving company’s goals.


JOB QUALIFICATIONS:
1.Bachelor degree with major in marketing or sales is preferred;
2.At least 8-10 years working experience in furniture/ fashion/ FMCG industry with an international brand/marketing/sales background is preferred;
3.Strong passion to build brand and achieve business goals with high levels of energy and self motivation;
4.Strong written and verbal communication skills in English and good working knowledge on office system;
5.Highly motivated individual, quick learner, adaptable, energetic, enthusiastic ,team oriented;
6.A high degree of personal presence with good influencing and strong social skills (conflict negotiation, work under pressure);
7.Prefer in furniture industry is a must;
8.Business traveling is required.http://http://www.stellarworks.com/ »
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